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During the summer months, businesses typically go into a brief "hibernation" period of relaxation and vacations. But it's important to use this time to drive new sales to ramp yourself up for the [...]

No matter the size of your business, your company needs a professional website. It's important to realize that just building a website and leaving it dormant over the years isn't good enough. [...]

Shoppers are increasingly turning to online for better deals. With the competition beginning to thin out, now is the best time to take assertive action, especially if you've been on the fence [...]

Recently, my company, Red Dream Studios, was awarded a prestigious mandate to revamp The Lord Reading Society website. While this post isn't being written to promote or laud on this fact, one of [...]

Newsletter marketing can be an effective way to keep one's brand top-of-mind for consumers, establishing oneself as an expert, and notifying readers of products and sales that may interest them.

Tanya Toledano met Neal Caminsky, the Founder of Red Dream Studios on September 22, 2008, to discuss building the brand for montrealmom.com, as well as a 400+ page website. According to Tanya, [...]

So you've hired a designer/developer to produce your website (or dare I say it, did it yourself). But now, how do you bring people to it?

Branding is everything, both in business, in life, and in Presidential elections. You carry a brand wherever you go, even if you don't own a business.

Here are a couple of quick pointers to keep in mind when trying to promote your (new) small business. With some effective online marketing, you can turn website visitors into loyal followers.

Despite the relative security of a 9-5 job, I've discovered that operating Red Dream Studios is like not having a job at all. I'm passionate about it.