Recently, my company, Red Dream Studios, was awarded a prestigious mandate to revamp The Lord Reading Society website. While this post isn’t being written to promote or laud on this fact, one of the primary reasons for being selected is.
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Newsletter marketing can be an effective way to keep one’s brand top-of-mind for consumers, establishing oneself as an expert, and notifying readers of products and sales that may interest them.
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Tanya Toledano met Neal Caminsky, the Founder of Red Dream Studios on September 22, 2008, to discuss building the brand for montrealmom.com, as well as a 400+ page website. According to Tanya, when she met with Neal, after having met with several other candidates previously, she knew that he understood her vision and goals with the site and its brand, and instantly felt a connection with him.
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So you’ve hired a designer/developer to produce your website (or dare I say it, did it yourself). But now, how do you bring people to it?
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One of the biggest challenges both small and medium businesses have, when it comes to getting a custom website developed is the affordability factor.
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Here are a couple of quick pointers to keep in mind when trying to promote your (new) small business. With some effective online marketing, you can turn website visitors into loyal followers.
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Despite the relative security of a 9-5 job, I’ve discovered that operating Red Dream Studios is like not having a job at all. I’m passionate about it.
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