THE PROJECT

CHALLENGE 

Elphie Inc. is a quality used vehicle merchant, and one of the most honest we’ve ever come across. To reflect this “wholesome goodliness,” Red Dream Studios gave Elphie the retro-50’s treatment, a bygone era where everything just seemed pleasant and care-free. The owner, Joel Salzman, was also given a custom retro-style caricature and a new logo.

CUSTOMER

Elphie Auto

WHAT WE DID

Web design & development / Illustration / Branding